New Formula
Unlike other commercial shampoos, our shampoo does not lather much. No need to be alarmed, your hair will still come out clean and shiny! The reason why Cleure™ shampoo does not lather is because it does not contain a commercial foaming detergent called sodium lauryl sulfate. Certain individuals are sensitive and/or allergic to this harsh ingredient. As a result, we have decided to eliminate this chemical from our products for the greater health of our customers. It's worth sacrificing a little extra lather for healthier products.
